Coffee experienced a surge of popularity in the mid to late
18th century in the United States. You’ve guessed it! The main
culprit was the Boston Tea Party. After this famous event, Americans who
supported the Revolution began replacing tea with coffee, since drinking tea
became a lot less patriotic all of a sudden – and rightfully so.
After 1773, regular people promoted coffee to a greater and
greater extent, whether in bars, among fellow revolutionaries or during
friendly gatherings. Later on, during the beginning and the middle of the
1800s, frontiersmen also took the tradition of drinking coffee to the west, and
made it an integral part of the growing American culture in those areas.
It was during the Civil War when coffee truly became popular
on American soil. The beverage was credited with raising the morale of the
troops and playing an important role in keeping American soldiers alert. To
this day it is why businesses across America invest in office coffee servicecompanies to provide energy to their employees.
It may even have saved countless lives in the process. This is largely
the time when coffee became recognized as one of America’s most significant
beverages.
Finally, the Great Depression and the two World Wars brought
further popularity to American coffee brands and coffee companies, especially
as President Theodore Roosevelt endorsed the famous brand, Maxwell House,
considering it to be “good to the last drop.”
